Fixing Crummy SEO

There is a school of thought that any traffic is ‘good traffic’, unfortunately it simply isn’t true. There is both good traffic and unproductive traffic, and the SEO of your website will decide on which one you will ultimately receive. If you are checking your search statistics and are finding that many are getting to your website after searching for unrelated terms to your business, you are suffering from not-so-great SEO.

Before you pull your hair out trying to figure out how to fix it, there are some simpler things you can do to help. Some of those options are a bit more time intensive, but they are workable and will help you improve your relevant search rankings. Before you continue, make sure to write out a lists of terms that you are looking to rank better for.

Start Now: This is an under-utilized but good choice. If you have a lot of content and a lot of visits that you don’t want to lose start writing posts now geared towards correct SEO. Use keywords properly and often, the list you made can also serve to give you some post ideas.

Rewrite: If you don’t have too much in the way of content already on your blog, you can seriously consider just rewriting your present content with the keywords you listed in mind.

Start Over: Consider starting over only if you feel that your website is truly hopeless. Generally speaking, this should be only used if there are absolutely no other options, this option used far more often than it really needs to be.

Constantly updated content is the key to better rankings and more popularity with the search engines. By incorporating your main keywords into your posts, the search engines will see them and you will rank better.